SONYxGSB

Create Together Competition

Outcome ✧ ✧ ✧ ✧ ✧ ✧ ✧ ✧ ✧

Credits

Partner: Malina Au
Advisor: Dr. Nejad
***Permission to share information
with Sony subsidiaries was granted
by Sony Group Corporation

Role

✧ UX/UI Researcher
✧ Graphic Designer
✧ Cinematographer
✧ Video editor

Deliverables

✧ One-page Proposal
✧ Concept Poster
✧ Concept Video
✧ 5-minute Presentation

✧ Canva
✧ Procreate
✧ DaVinci Resolve

Tools

PRESENTATION

(click below to view presentation)

VIDEO

(click above to view video)

PROPOSAL

(below)

FLYER

(above)

In the fall of 2022, Fordham University’s Gabelli School of Business (GSB) hosted the SONYxGSB Create Together Competition as an opportunity for students to formulate a way of enhancing the appeal of Sony's LinkBuds series for GenZ users.

I entered the competition with Malina Au, a fellow GSB student, and we came up with “Geo-AutoPlay”, a proposed feature of the Auto Play app in which an audio response is triggered when the user enters a virtual geographic boundary.

User Experience

Streaming Everywhere

On November 15th, we presented our idea to a panel of six executives and managers from SONY Mobile Products Division, Spotify, and Endel. Out of 8 finalist teams we were the Grand Prize Winners.

In March we traveled to Sony Headquarters in Tokyo, Japan. We participated in several product development workshops and presented “Geo-AutoPlay” to Sony Senior Mangagement (including the Executive Deputy President, Deputy Head of the Smart Products Division, and Head of Mobile Product Business Divison).

Set quality to 1080p for best experience :>

Me (left) & Malina (right)